You're here: Home - BBC News - BBC News to undergo rebranding exercise

BBC News to undergo rebranding exercise

The BBC is looking to rebranding all of its domestic news outlets, including BBC News 24 under the BBC News name, according to MediaGuardian.

Both News 24 and the BBC News website are to undergo the first changes within the next few months to bring them in line with the updated maroon and grey colour scheme introduced to National bulletins in May.

News 24 is likely to recieve a new on-air look and, changes to the website are said to have already been “signed off.” They are expected to go live soon.

In the longer term, News 24 is also likely to be rebranded as simply BBC News. This is part of a move to create a uniform brand across all the corporation’s output on TV, radio and online.

Its likely to be more than a year before the rebranding exercise occurs.

However, a BBC Spokesman told the TV Newsroom that “It’s in our interest to keep our programme brands fresh, but there’s no imminent changes planned for News 24.”

Posted by Johnnie on Monday 12 June 2006
Piers Morgan signs two year contract with Good Morning Britain

Piers Morgan today announced he has signed a two year extension with ITV’s breakfast show, Good Morning Britain. “BREAKING: Bad news for Britain, even worse news for @susannareid100…. I just signed a new deal to stay on @GMB for 2 more years. #TheFoghornStays,” said Piers….

100 Women: Sky News debate on gender equality fronted by Kay Burley

Sky News will broadcast a special debate today to discuss one of the biggest topics of the moment – gender equality. ‘100 Women’ will feature women from all walks of life to find out what they really think about fair pay and opportunities, what it…

Former BBC Breakfast presenter Bill Turnbull has prostate cancer

Former BBC Breakfast presenter Bill Turnbull has revealed he is suffering from prostate and bone cancer which is incurable. The 62-year-old has gone public with this news in a bid to encourage other men to get their prostates checked. Bill admitted he had not visited…