John Lewis’ Christmas 2014 advertising campaign hit the airwaves tonight.
The 120-second ad made its debut during tonight’s edition of Channel 4’s GoggleBox.
Set to the track ‘Real Love’, sung by Tom Odell and originally written and recorded by John Lennon, the heartwarming advert tells the tale of an unlikely friendship between a little boy, Sam, and his penguin friend, Monty.
Monty and Sam do everything together and the advert follows them playing happily through the year, from hide and seek to football. However as the winter months draw in, Sam begins to notice that Monty is sad and realises that he is longing for a companion.
Knowing his friend so well, on Christmas Day Sam gives Monty the gift he has been dreaming of – a new penguin friend called Mabel.
This follows a teaser campaign using #MontyThePenguin, on digital outdoor advertising sites and on Channel 4, where the broadcaster’s iconic ‘idents’ have been transformed to feature Monty.
Craig Inglis, Marketing Director at John Lewis, said: “At John Lewis, this time of year is all about helping our customers create their dream Christmas. We hope this uplifting tale of Sam’s love for his friend Monty will remind people of the magic of Christmas through a child’s eyes and inspire them to think how they can make the festive season extra special for their friends and loved ones.”
Monty’s Christmas has been created by advertising agency Adam&Eve/DDB and the Channel 4 teaser campaign by 4Creative and MPC. The advert cost £1m to make and is part of John Lewis’s overall £7m investment in its Christmas campaign.