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Sky News International

This topic contains 6 replies, has 5 voices, and was last updated by Forum Member Forum Member 13 years, 8 months ago.

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  • Jonno
    Jonno
    Member

    I?m back from holiday where I had the international version of Sky News. For those who can?t receive, it here are the key points.

    Clock is replaced with only a Sky News logo (as in the TOTH sequence)

    Adverts are replaced with text stories and Sky News adverts. I only saw two actual adverts which were not sky news based.

    In the ad breaks they generally follow this sequence:

    Sky News logo shrinks and moves to top corner, backing music plays

    3 headlines presented in summary

    3 headlines are shown with text and picture

    Music stops, pauses and changes to sport (I think it is the same as the music played in the sport update)

    Sport headlines

    Closer to India advert (EVERY AD BREAK!)

    Back to headlines and sport stories

    The text seems to come from the web, as occasionally a cricket story would end with ?Click here for our scoreboard?

    I only saw two other sky news adverts. The technology advert with a different sound track and a different advert altogether.

    This other advert contained clips of the actual new ident and the new end bit where sky news appears. The ad starts with David Chater when the troops arrived in Baghdad then several other clips. Presenters say:

    Jeremy T: ?In the heat of the moment?

    Kay B ?In the line of fire?

    Mark L ?In search of the truth?

    Jeremy T ?In depth?

    Kay B ?International?

    Julie E ?Breaking news?

    Jeremy T ?Sky news brings you closer?

    Voiceover ?For more information on how to receive sky news please contact your cable or satellite provider?

    It ends with a similar pic as this, but has the website http://www.sky.com/skynews/home underneath, strangely not http://www.sky.com/news

    Image

    I think a great improvement would be to show a wider range of sky news ads (Not just the India one) or add a world weather section (does this still occur on normal sky news over night?)

    #16120 Reply
    Ste
    Ste
    Member


    Voiceover ?For more information on how to receive sky news please contact your cable or satellite provider?

    It ends with a similar pic as this, but has the website http://www.sky.com/skynews/home underneath, strangely not http://www.sky.com/news

    Whats the point of this as surely you must be already be recieving Sky News to see the advert so why would wou need to get more information on how to recieve it

    #16121 Reply
    Jonno
    Jonno
    Member

    That’s what I thought. I suppose if it is being played in hotels etc then people may want to find out, or it may be played on other channels

    #16122 Reply
    AJ
    AJ
    Member

    maybe the advert is broadcast on other channels too?

    #16123 Reply
    RobUK
    RobUK
    Member

    or is Sky News international taken by other channels (Like Sky news is on some local channels- like Six TV in Oxford who show Sky news when they dont have programmes or during big breaking stories) so the ad might be to inform viewers of how they can view all the time?

    #16124 Reply
    Forum Member
    Forum Member
    Member

    In SA, there aren’t any Sky ads. Each break which is sometimes cut right in mid sentence is filled with musak so I guess we don’t get Sky Intl. It’s part of a total package that includes BBC World and CNN Intl. Only the latter has promos. It now costs too much for most people but I hope that Sky don’t cut their feed.

    lots of football taken from Sky so maybe they won’t!

    #16125 Reply
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