Clock is replaced with only a Sky News logo (as in the TOTH sequence)
Adverts are replaced with text stories and Sky News adverts. I only saw two actual adverts which were not sky news based.
In the ad breaks they generally follow this sequence:
Sky News logo shrinks and moves to top corner, backing music plays
3 headlines presented in summary
3 headlines are shown with text and picture
Music stops, pauses and changes to sport (I think it is the same as the music played in the sport update)
Closer to India advert (EVERY AD BREAK!)
Back to headlines and sport stories
The text seems to come from the web, as occasionally a cricket story would end with ?Click here for our scoreboard?
I only saw two other sky news adverts. The technology advert with a different sound track and a different advert altogether.
This other advert contained clips of the actual new ident and the new end bit where sky news appears. The ad starts with David Chater when the troops arrived in Baghdad then several other clips. Presenters say:
Jeremy T: ?In the heat of the moment?
Kay B ?In the line of fire?
Mark L ?In search of the truth?
Jeremy T ?In depth?
Kay B ?International?
Julie E ?Breaking news?
Jeremy T ?Sky news brings you closer?
Voiceover ?For more information on how to receive sky news please contact your cable or satellite provider?
It ends with a similar pic as this, but has the website w
I think a great improvement would be to show a wider range of sky news ads (Not just the India one) or add a world weather section (does this still occur on normal sky news over night?)