Sky News International

Discussions on news and breaking news events including, BBC News, ITV News, Sky News
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Joined: Sun Feb 22, 2004 7:55 pm

Post by Jonno » Mon Apr 19, 2004 1:25 pm

I?m back from holiday where I had the international version of Sky News. For those who can?t receive, it here are the key points.

Clock is replaced with only a Sky News logo (as in the TOTH sequence)

Adverts are replaced with text stories and Sky News adverts. I only saw two actual adverts which were not sky news based.

In the ad breaks they generally follow this sequence:

Sky News logo shrinks and moves to top corner, backing music plays

3 headlines presented in summary

3 headlines are shown with text and picture

Music stops, pauses and changes to sport (I think it is the same as the music played in the sport update)

Sport headlines

Closer to India advert (EVERY AD BREAK!)

Back to headlines and sport stories

The text seems to come from the web, as occasionally a cricket story would end with ?Click here for our scoreboard?

I only saw two other sky news adverts. The technology advert with a different sound track and a different advert altogether.

This other advert contained clips of the actual new ident and the new end bit where sky news appears. The ad starts with David Chater when the troops arrived in Baghdad then several other clips. Presenters say:

Jeremy T: ?In the heat of the moment?

Kay B ?In the line of fire?

Mark L ?In search of the truth?

Jeremy T ?In depth?

Kay B ?International?

Julie E ?Breaking news?

Jeremy T ?Sky news brings you closer?

Voiceover ?For more information on how to receive sky news please contact your cable or satellite provider?

It ends with a similar pic as this, but has the website w http:/ ... ws/home">">> w underneath, strangely not w">> w

I think a great improvement would be to show a wider range of sky news ads (Not just the India one) or add a world weather section (does this still occur on normal sky news over night?)

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Post by AJ » Mon Apr 19, 2004 2:28 pm

maybe the advert is broadcast on other channels too?

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Post by Jonno » Mon Apr 19, 2004 2:28 pm

That's what I thought. I suppose if it is being played in hotels etc then people may want to find out, or it may be played on other channels

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Post by fusionlad » Mon Apr 19, 2004 2:54 pm

or is Sky News international taken by other channels (Like Sky news is on some local channels- like Six TV in Oxford who show Sky news when they dont have programmes or during big breaking stories) so the ad might be to inform viewers of how they can view all the time?

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Post by maxi » Mon Apr 19, 2004 4:09 pm

In SA, there aren't any Sky ads. Each break which is sometimes cut right in mid sentence is filled with musak so I guess we don't get Sky Intl. It's part of a total package that includes BBC World and CNN Intl. Only the latter has promos. It now costs too much for most people but I hope that Sky don't cut their feed.

lots of football taken from Sky so maybe they won't!

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