Sky News Branding

Discussions on news and breaking news events including, BBC News, ITV News, Sky News
Breakfast News
Posts: 30
Joined: Fri May 14, 2004 4:36 pm

Post by Breakfast News » Sat May 15, 2004 1:22 pm

So should Sky News have their branded programmes, erm... branded?

Ford example should we have an ident that says Sky News Sunrise, Today, At Ten, Nine O'Clock News etc...

I think we should, and i also believe they should perhaps have a second studio for certain programmes, instead of them all coming from the newsroom.

Sunrise could have a warm yellow glow in certain parts of the studio etc.

Your views appreciated.

Ross
Posts: 65
Joined: Sat Feb 14, 2004 7:04 pm

Post by Ross » Sat May 15, 2004 2:35 pm

And for the graveyard shift they could have to whole studio pitch black!

Only joking,

I do think that's a good idea - it might be taking it a tad far if the studio was lit differently for different programmes, but maybe different rooms - I mean Littlejohn and Sunday with Adam Bouton aren't from the newsroom, so what's stopping them doing the same for other slots.

For Sunrise you could even go as far as having a new top of the hour intro (same music though) with the sun rising merged in with the current one somehow.

Newsroom
Posts: 605
Joined: Thu Apr 29, 2004 6:15 pm

Post by Newsroom » Sat May 15, 2004 2:37 pm

Sky News Today is already different.



However i do not think branding is a good idea-i like the way it cud come up as a logo "Sunrise" but have the same studio,background,etc.

Also where is Sky News moving to??

Ross
Posts: 65
Joined: Sat Feb 14, 2004 7:04 pm

Post by Ross » Sat May 15, 2004 2:43 pm

Down the street from where they are now.

There's a map kicking around somewhere...

Breakfast News
Posts: 30
Joined: Fri May 14, 2004 4:36 pm

Post by Breakfast News » Sat May 15, 2004 3:13 pm

When talking about lighting the studio i didn't mean the WHOLE studio! No, far too much, LOL

But perhaps something like BBC One National News, where thoses side panels are lit red, but with a different twist.

EDIT: I think it would be a good idea for Sunrise to come from a purpose built set, with a mini-newswall, a desk, and a soft area

Steven
Posts: 538
Joined: Tue Feb 17, 2004 7:03 pm

Post by Steven » Sat May 15, 2004 4:34 pm

I've got to say that I'm quite undecided about this issue. I can see both sides of the coin. Different 'branding' for different programmes will give them a clear identity and that has benefits. However, in its current state you pretty much know what you are getting with Sky News whenever you switch on. That too is beneficial.



Of course it is ulimately about audiences, who in turn drive the ad revenue for Sky News. For perhaps the past decade, or just under, Sky News' audience has stayed pretty stagnant. You might think that it should have rised recently - larger subscription base - but of course News 24 and ITV have come on to the scene. What I think all this tells us is that the superficial things have relatively little bearing - I'm NOT saying no bearing at all - people actually care about the content of news. The main reason I believe that Sky News is watched is because it has a reputaion for being fast, albeit too fast on occasions. It also presents the news in a digestible fashion.



One thing I am sure about, is that they shouldn't have a soft area, it'll be too GMTV and BBC Breakfast News.

Breakfast News
Posts: 30
Joined: Fri May 14, 2004 4:36 pm

Post by Breakfast News » Sat May 15, 2004 4:43 pm

I think the BBC need to bring back a desk, as well as a sofa, but that is not the point.

They could 'do a BBC News' as such, and create a corporate look. Slightly different music, and opening titles, but all clearly linked. This has proved very well with BBC News, and i think it could suit Sky News as well

Steven
Posts: 538
Joined: Tue Feb 17, 2004 7:03 pm

Post by Steven » Sat May 15, 2004 4:49 pm

I think the BBC need to bring back a desk, as well as a sofa, but that is not the point.

They could 'do a BBC News' as such, and create a corporate look. Slightly different music, and opening titles, but all clearly linked. This has proved very well with BBC News, and i think it could suit Sky News as well






I think if you asked Joe Average viewer of BBC News they wouldn't know that they were differently branded.

martinAnderson
Posts: 35
Joined: Tue May 11, 2004 3:11 pm

Post by martinAnderson » Sat May 15, 2004 5:06 pm

Lets all remember that SKYnews was like this before the 2001 election coverage. They had a soft sofa set for World News updates, Sunrise, and they presented the 9 O'Clock bulletin from blue-screen, with a special look for the 10 o'clock news, and a segment during the afternoon called Your Call.

http://www.mdtauk.screaming.net/sky/01.jpg



Sky News Today Titles

http://www.mdtauk.screaming.net/sky/02.jpg



Sky News Sunrise Titles

http://www.mdtauk.screaming.net/sky/03.jpg



Sky News Sunrise Graphics

http://www.mdtauk.screaming.net/sky/04.jpg



Sky News World News Set

http://www.mdtauk.screaming.net/sky/05.jpg



Sky's Nine O'Clock News

http://www.mdtauk.screaming.net/sky/06.jpg



Sky News At Ten Headlines and Titles[/img]

Breakfast News
Posts: 30
Joined: Fri May 14, 2004 4:36 pm

Post by Breakfast News » Sat May 15, 2004 6:19 pm

I think the BBC need to bring back a desk, as well as a sofa, but that is not the point.

They could 'do a BBC News' as such, and create a corporate look. Slightly different music, and opening titles, but all clearly linked. This has proved very well with BBC News, and i think it could suit Sky News as well






I think if you asked Joe Average viewer of BBC News they wouldn't know that they were differently branded.






With the original 1999/2000 corporate look it was more obvious, but still is. You have Breakfast, the One, Six and 10 O'Clock News programmes, as well as News 24 and Newnight, all looking similar, yet clearly different.

Post Reply