ITV’s new breakfast show ‘Good Morning Britain‘ begins this morning. The show will broadcast from 6am – 8.30am every Monday to Friday.
“I’m delighted to welcome all four presenters to the ITV Breakfast family,” said Helen Warner, ITV Director of Daytime.
“ITV has a first class roster of breakfast and daytime talent both on and off screen and I’m thrilled to be expanding this. Our overriding aim is to continue to improve our breakfast programming for our viewers and we have been working for some time behind the scenes developing the next chapter of our offering.
“Engaging, news driven content is our number one priority and will be at the heart of everything we do on Good Morning Britain. I believe we have a top team in place to deliver this and make this a compelling proposition to wake up to in the morning.”
Former Daybreak presenter Lorraine Kelly will now be at the helm of her own show ‘Lorraine’ between 8.30am and 9.25am, five days a week, while Aled Jones will present a new weekend morning show between 8.30am and 9.25am.
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