ITV releases first Ident of 2013 rebrand

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ITV releases first Ident of 2013 rebrand

ITV has released the first ident of their 2013 rebrand.

The network has uploaded the ident to YouTube, saying: “We think there’s magic to be found in the everyday and with the help of the Great British Public, we’ve captured this.

“Our new channel idents (those little films that tell you which channel you’re watching) star real people going about their daily lives, reflecting our habits, our hobbies, the things we all share.

“In this compilation you get a taster of five of these idents – looking inside a hot air balloon as it inflates, cycling at night with a cycling club, experiencing the ups and downs of a see-saw, having a bath with a dog and watching a firebreather.

“Pugwash, yes that really is his name, may not look like he’s enjoying it, but he is. If you’re a pug with a stink where better than the sink!”

The rebrand hits TV screens tomorrow morning.

Updated: Sunday 13 January 2013