ITV has released the first ident of their 2013 rebrand.
The network has uploaded the ident to YouTube, saying: “We think there’s magic to be found in the everyday and with the help of the Great British Public, we’ve captured this.
“Our new channel idents (those little films that tell you which channel you’re watching) star real people going about their daily lives, reflecting our habits, our hobbies, the things we all share.
“In this compilation you get a taster of five of these idents – looking inside a hot air balloon as it inflates, cycling at night with a cycling club, experiencing the ups and downs of a see-saw, having a bath with a dog and watching a firebreather.
“Pugwash, yes that really is his name, may not look like he’s enjoying it, but he is. If you’re a pug with a stink where better than the sink!”
The rebrand hits TV screens tomorrow morning.
ITV News at Ten presenter Tom Bradby is celebrating 30 years at ITN today. Thirty years ago today, I walked into ITN to begin my first job as an Editorial Trainee,” said Tom on Social Media. “The time since has... Read more
Tony Morris Tribute – 1963-2020 – ITV Granada Reports
ITV regional news presenter Tony Morris has died at the age of 57. He died at Bury Hospice on Saturday after being diagnosed with kidney cancer last year. His daughters, Natalie and Rebecca, were at his side. Tony had presented... Read more
Former ITV News correspondent Harry Smith has died. Harry, who began his career in 1969 as editor of local newspaper Forfar Dispatch, died suddenly on Friday morning, his family confirmed. In a statement published on social media this morning, Harry’s... Read more