You're here: HomeNewsBBC News to undergo rebranding exercise

BBC News to undergo rebranding exercise

The BBC is looking to rebranding all of its domestic news outlets, including BBC News 24 under the BBC News name, according to MediaGuardian.

Both News 24 and the BBC News website are to undergo the first changes within the next few months to bring them in line with the updated maroon and grey colour scheme introduced to National bulletins in May.

News 24 is likely to recieve a new on-air look and, changes to the website are said to have already been “signed off.” They are expected to go live soon.

In the longer term, News 24 is also likely to be rebranded as simply BBC News. This is part of a move to create a uniform brand across all the corporation’s output on TV, radio and online.

Its likely to be more than a year before the rebranding exercise occurs.

However, a BBC Spokesman told the TV Newsroom that “It’s in our interest to keep our programme brands fresh, but there’s no imminent changes planned for News 24.”

Updated: Monday 12 June 2006
Former BBC News Presenter Richard Baker dies at 93

News presenter Richard Baker, who introduced the first TV news bulletin on the BBC in 1954, has died at the aged of 93. The son of a plasterer, Baker was born in Willesden, North London, and educated at the former Kilburn Grammar School and at…

Faisal Islam appointed Economics Editor for BBC News

Faisal Islam has been appointed the new Economics Editor for BBC News. Faisal, who currently serves as Political Editor at Sky News, has over a decade of economic journalism experience. Having graduated with an economics degree, he previously held positions as The Observer’s Economics Correspondent…

The Budget 2018 – Live TV Coverage on BBC, Sky News

The Chancellor of the Exchequer Philip Hammond will deliver his Budget speech later today (29th Oct 2018). The speech will take place at 3.30pm, making three aspects of the timing relatively unusual. Firstly, it is earlier in the year than usual to avoid clashing with…