BBC Sport is to relaunch its website for the first time in nearly a decade, to put live coverage at the heart of its output.
The site, which will launch later today (February 1st), attracts an average of 11.5m UK browsers a week and is the most visited sport site in the UK.
The new site will build on the current market-leading service of latest sports news and live event coverage, scores, fixtures and results, reports, features, video and audio highlights, and expert analysis.
It will also develop the ever-popular live text commentaries, which millions of readers rely on every week to keep in touch with their favourite live sports or teams.
Head of BBC Sport Interactive Ben Gallop said: “This is the right time to change our website as we enter a huge year for sport on the BBC, which reaches a crescendo with the London Olympics in the summer.
“We will continue to offer the same breadth of coverage, but with added features and a great new look.
“With easier navigation, high-quality journalism and fantastic live content, we’re confident that the changes we’ve made will help audiences get even more from BBC Sport.”
The most popular sections of the website will be updated first, with a new look for the UK and overseas homepage.
The remaining sections will migrate to the new design in the coming months.
Barbara Slater, Director BBC Sport said: “The BBC has a proud tradition of leading the way in sports broadcasting, providing audiences with access to events as they happen and journalism of the highest quality. Audiences continue to turn to the BBC in the internet age, with BBC Sport firmly established as the UK’s most popular sports site with 11 million visitors a week.
“This redesign, the first in a series of innovations planned for 2012, builds on our broadcasting heritage by putting live coverage at the heart of our online output in what is poised to be an unforgettable year in British sport.
“Whether it’s up-to-the-second commentary, live video and audio, access to the latest stats, or sports journalism audiences can trust, we’re responding to the changing needs of our online audience – utilising the latest technology to provide licence-fee payers with a cutting-edge sports service of the highest quality.”
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