You're here: HomeSports CoverageBT Sport overtakes Sky Sports in pub subscriptions

BT Sport overtakes Sky Sports in pub subscriptions

BT Sport has revealed that over 24,000 commercial premises have taken its sports service, and that in the pubs market alone 30% of pubs now subscribe to BT Sport.

A combination of great live sporting action including the Barclays Premier League, Aviva Premiership Rugby and the new European Rugby Champions Cup, together with affordable pricing and marketing support means that independent research now shows that BT Sport is in more pubs than Sky.

Bruce Cuthbert, Director Commercial Customers, said: “For BT Sport to have become an established feature of so many businesses in just 15 months is a tremendous achievement and reflects our underlying desire to show premium sports without the premium price. To overtake Sky who have been in this market for 20 years, in our second season, is astonishing.”

“Pubs and hotels up and down the country that were previously priced out of the market are now able to offer their customers access to some of the best live sporting action, without having to change their core customer offer. From August 2015, BT Sport will offer exclusively live midweek, top flight football action from the UEFA Champions League and UEFA Europa League, which will help our customers drive even more business throughout the week.”

BT Sport is available to all commercial premises including offices, golf clubs, sporting clubs, bookmakers and Corca registered clubs with prices starting from as little as £62 per month.

The BT Sport Pack includes BT Sport 1 and BT Sport 2, as well as ESPN, all available in both standard definition and high definition.

Updated: Thursday 13 November 2014
Manchester City v Shakhtar – UEFA Champions League – Live TV Coverage on BT Sport 3

Manchester City host Shakhtar Donetsk in Group F of the UEFA Champions League at the Etihad Stadium this evening. City moved to the top of Group F with victory at Shakhtar Donetsk and are looking for a third straight win to consolidate their advantage in…

Juventus v Manchester United – Live UEFA Champions League on BT Sport

Juventus and Manchester United clash in Group H of the Champions League at the Allianz Stadium this evening. Paulo Dybala’s 17th-minute goal at Old Trafford on matchday three proved enough for Juve to make it three wins out of three in Group H – establishing…

Tottenham v PSV Eindhoven – UEFA Champions League 2018/19 – Live TV Coverage on BT Sport

Tottenham welcome PSV Eindhoven to Wembley for a vital Group B clash in the Champions League tonight. Spurs need a win as they lie bottom of the group with one point after three matches. A 2-2 draw in Eindhoven on matchday three proved little use…