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Updated: Thursday 13 November 2014

BT Sport overtakes Sky Sports in pub subscriptions

BT Sport has revealed that over 24,000 commercial premises have taken its sports service, and that in the pubs market alone 30% of pubs now subscribe to BT Sport.

A combination of great live sporting action including the Barclays Premier League, Aviva Premiership Rugby and the new European Rugby Champions Cup, together with affordable pricing and marketing support means that independent research now shows that BT Sport is in more pubs than Sky.

Bruce Cuthbert, Director Commercial Customers, said: “For BT Sport to have become an established feature of so many businesses in just 15 months is a tremendous achievement and reflects our underlying desire to show premium sports without the premium price. To overtake Sky who have been in this market for 20 years, in our second season, is astonishing.”

“Pubs and hotels up and down the country that were previously priced out of the market are now able to offer their customers access to some of the best live sporting action, without having to change their core customer offer. From August 2015, BT Sport will offer exclusively live midweek, top flight football action from the UEFA Champions League and UEFA Europa League, which will help our customers drive even more business throughout the week.”

BT Sport is available to all commercial premises including offices, golf clubs, sporting clubs, bookmakers and Corca registered clubs with prices starting from as little as £62 per month.

The BT Sport Pack includes BT Sport 1 and BT Sport 2, as well as ESPN, all available in both standard definition and high definition.