Channel 4 to premiere Paralympic 2012 promo across 78 channels tonight

Home - Sports Coverage - Channel 4 to premiere Paralympic 2012 promo across 78 channels tonight
Channel 4 to premiere Paralympic 2012 promo across 78 channels tonight

Channel 4 will launch its biggest ever marketing campaign tonight to promote coverage of the London 2012 Paralympic Games with a ‘roadblock’ premiere of its ‘Meet the Superhumans’ film across 78 television channels.

The 90 second long promo will broadcast just before 9pm concurrently across 78 different UK television channels, including all of Channel 4’s channels, ITV1, Five, Sky One, Eurosport and all of UKTV’s channels.

Set to the track, ‘Harder Than You Think’ by Public Enemy, the promo showcases the abilities of some of the leading UK Paralympians, represents some of the unique stories behind the elite athletes, and shows the herculean efforts that have gone into their preparation for the Games.

Dan Brooke, Channel 4’s Chief Marketing & Communications Officer said: “London 2012 is a coming of age moment for the Paralympics and this marketing campaign is designed to help bring a whole new audience to it, and may even raise a goosebump or two along the way.”

The campaign was commissioned by Channel 4 marketing, and conceived and directed by Tom Tagholm, for Channel 4’s in-house agency, 4creative.

Update on Tuesday 17 July 2012
Canadian Grand Prix 2018 – Live TV Coverage on Sky Sports F1, Highlights on Channel 4

The 2018 Canadian Grand Prix takes place this weekend – 8th-10th June 2017 – at the Circuit Gilles Villeneuve in Montreal. British driver Lewis Hamilton was looking for a fourth successive victory in this race and seventh overall, which would… Read more

Monaco Grand Prix 2018 – Live TV Coverage on Channel 4, Sky Sports

The sixth round of the 2018 Formula One season takes place this weekend at the Circuit de Monaco in Monte Carlo. Sebastian Vettel was victorious here 12 months ago. The Ferrari driver beat team-mate Kimi Raikkonen into second place to… Read more

Azerbaijan Grand Prix 2018 – Live TV Coverage on Sky Sports F1, Channel 4

The fourth round of the 2018 Formula One season takes place this weekend at the Baku City Circuit in Azerbaijan. The organisers claim this is the fastest street circuit on the calendar, which could prove for an exciting race as… Read more