BBC and ITV confirms the launch of BritBox

The BBC and ITV have signed an agreement to launch BritBox in the UK.

The brand-new streaming service, which will be launch in the fourth quarter of this year, will be co-branded by ITV and the BBC and will showcase the depth and breadth of British creativity, on demand, ad-free and all in one place.

It will be priced at £5.99 per month in HD and across multiple screens and devices, which is less than other streaming services.

BritBox will be the place to view shows recently broadcast on ITV and BBC including Love Island, Famalam, Cleaning Up and Gentleman Jack as well as bringing home iconic shows such as Gavin And Stacey, Victoria, Happy Valley, Broadchurch, Les Miserables, The Office and Benidorm which will be on the service at launch or come onto the service shortly after when licences with other SVODs end.

“The agreement to launch BritBox is a milestone moment,” said Carolyn McCall, CEO of ITV.

“Subscription video on demand is increasingly popular with consumers who love being able to watch what they want when they want to watch it.

“They are also happy to pay for this ease of access to quality content and so BritBox is tapping into this, and a new revenue stream for UK public service broadcasters.”

Both ITV and the BBC will open up their archive of owned content to BritBox viewers. BritBox will be a multi-genre service, with a strong focus on multi series drama boxsets, and from launch thousands of hours of much-loved British television will be available.

BBC Director General, Tony Hall, added: “We have a world beating TV industry with outstanding content. The BBC and ITV are at the centre of that. Together, we have been responsible for delivering the majority of “must see” moments on British TV over the last decade. That ‘must see’ content will now be on BritBox.

“But this service isn’t just about the past. I am really excited about the new shows it will commission. With a remit to be daring and different, many future classics will be commissioned and live on BritBox for the future. These are exciting times for people who love quality TV. Importantly, these shows will be truly British, showcasing our culture and telling distinctive stories. It’s what makes real British TV so special.”

Viewers can register their interest now at britbox.co.uk