John Lewis has launch their 2012 Christmas campaign with a 90-second TV advert..
The ad, dubbed ‘The Journey’, opens in a family’s snow-covered garden, with children making a snowman and snowwoman. When the snowman has mysteriously disappeared the next morning, the audience is transported to a magical world, following the determined snowman on an epic journey across river, mountain, road and city. The motive for the snowman’s journey isn’t revealed until the last scene, when we see him return on Christmas morning.
Created by advertising agency adamandeveddb, the ad is set to a haunting version of Frankie Goes to Hollywood’s ‘The Power of Love’sung by Gabrielle Aplin, a 20 year old singer signed to Parlophone Records who has already released three EPs through her own record label, has amassed over 12 million YouTube views, and has her debut album scheduled for release in 2013.
John Lewis Marketing Director, Craig Inglis, said: “We know that our customers put real effort and emotion into finding the perfect gift for their loved ones at Christmas. This year’s ad brings that to life, with a creative twist, as we follow our hero on an epic journey.”
Gabrielle Aplin said: “I’ve always been such a fan of the John Lewis Christmas ad and its great to be a part of it, especially with a great song that fits the visual perfectly.”