Sky to rebrand Sky Movies to Sky Cinema

Sky to rebrand Sky Movies to Sky Cinema

Sky has today announced the launch of Sky Cinema on 8 July.

Set to replace Sky Movies in the UK & Ireland, customers will be able to enjoy even more of the biggest and best movies closer to cinema release than any other subscription service. All available live, on demand or on the go.

Customers will have access to a new movie premiere every day, an even bigger library of on demand films, more pop up channels as well as better HD picture and sound quality.

All this is available at no extra cost to existing and new subscribers. Furthermore, HD will be offered as standard to all Sky Cinema customers on the Sky and Virgin Media platforms.

Ian Lewis, Director of Sky Cinema, Europe commented: “With Sky Cinema we are giving customers an even closer to the cinema experience with enhanced picture and sound quality. However, we know the heart of the service is great movies. Customers want a breadth of the latest quality films to enjoy with the flexibility to watch whenever they want and on whatever device they choose.

“Sky Cinema builds on this commitment with even more premieres and instant access to an unrivalled library of the latest blockbusters and classic films. A better service needs a new name and Sky Cinema is about delivering the ultimate offering for movie fans everywhere.”

The improved service will feature a new premiere every single day of the week. This is a 75% increase on the four per week offered by Sky Movies.

Spectre (8 July), Mission Impossible: Rogue Nation (9 July), Steve Jobs (18 September), Bridge of Spies (30 September) and The Danish Girl (23rd October) will all premiere in the first few months alone. The Jungle Book, Zootopia and Captain America: Civil War are set to headline Sky’s most ambitious Christmas movie collection yet.

All films will be available on 11 dedicated live channels, via on demand, or on the go through Sky Go and the dedicated Sky Cinema app.

Updated: Wednesday 15 June 2016